Overview
Promo codes let you offer discounts, reward partners, or unlock hidden tickets. They are a simple, measurable way to drive sales.
Types of code
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Percentage discount — e.g. 20% off
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Fixed amount — e.g. 50 ﷼ off
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Access code — reveals a hidden ticket type without a discount
Creating a code
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Open your event and go to Promo Codes.
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Click Create promo code.
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Enter the code buyers will type (for example,
EARLY20). -
Choose the discount type and value, or set it to reveal a specific ticket.
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Optionally set an expiry date and a usage limit.
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Save.
Measuring results
Each code tracks how many times it was used and how much revenue it drove, so you can see which partners and campaigns perform best.
Tips
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Use a unique code per partner or channel to track them separately.
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Set a usage limit for early-bird codes to protect your margins.