📈 Marketing & Growth

Customizing Your Event Page

Overview Your event page is where visitors decide to buy. A clear, attractive page in both Arabic and English builds trust and lifts conversion. What you can customize - Cover image and gallery — high-quality visuals that represent the event - Title and description — compelling, benefit-focused, in Arabic and English - Colours and branding — align the page with your organizer brand - Layout — highlight the information buyers need first Steps 1. Open your event and go to Settings (page design). 2. Upload your cover image and any gallery images. 3. Edit the title and description in both languages. 4. Adjust colours to match your brand. 5. Preview the page, then save. Tips for a page that converts - Lead with the value: what attendees will get. - Use a clear, high-resolution cover image. - Keep the description scannable with short paragraphs and headings. - Make sure the Arabic version is complete and reads naturally right-to-left. Related articles - Editing your event details - Collecting attendee information - Growing your ticket sales

Creating Promo Codes and Discounts

Overview Promo codes let you offer discounts, reward partners, or unlock hidden tickets. They are a simple, measurable way to drive sales. Types of code - Percentage discount — e.g. 20% off - Fixed amount — e.g. 50 ﷼ off - Access code — reveals a hidden ticket type without a discount Creating a code 1. Open your event and go to Promo Codes. 2. Click Create promo code. 3. Enter the code buyers will type (for example, EARLY20). 4. Choose the discount type and value, or set it to reveal a specific ticket. 5. Optionally set an expiry date and a usage limit. 6. Save. Measuring results Each code tracks how many times it was used and how much revenue it drove, so you can see which partners and campaigns perform best. Tips - Use a unique code per partner or channel to track them separately. - Set a usage limit for early-bird codes to protect your margins. Related articles - Affiliate tracking - Scheduling ticket sales - Growing your ticket sales

Affiliate Tracking

Overview Affiliates let you credit partners, influencers, or resellers for the sales they bring in, using a trackable link. How it works 1. Create an affiliate for each partner. 2. Share their unique link. 3. Every order that comes through that link is attributed to the affiliate. 4. Review each affiliate's sales and revenue in your dashboard. Setting up an affiliate 1. Open your event and go to Affiliates. 2. Click Create affiliate. 3. Enter the partner's name and details. 4. Copy their tracking link and share it with them. Using affiliates well - Give each partner their own link so results stay separate. - Combine an affiliate link with a dedicated promo code for a stronger offer. - Review performance regularly and focus on your best channels. Related articles - Creating promo codes and discounts - Understanding your reports - Growing your ticket sales

Collecting Attendee Information

Overview You can ask buyers and attendees for the information you need at checkout — from a simple name to dietary requirements or an organization name. Order vs. attendee questions - Order questions are asked once per order (for example, company name for an invoice). - Attendee questions are asked for each attendee (for example, T-shirt size or meal choice). Adding questions 1. Open your event and go to Questions. 2. Click Create question. 3. Choose whether it applies to the order or to each attendee. 4. Pick the answer type: short text, dropdown, checkbox, and more. 5. Mark it required if an answer is mandatory. 6. Save. Where answers appear Answers are stored on each order and attendee record and can be exported, so your team has everything it needs before the event. Tips - Only ask for what you will actually use — shorter checkout means more sales. - Provide questions in both Arabic and English. Related articles - Managing attendees - Customizing your event page - Exporting your data

Emailing Your Attendees

Overview Keep attendees informed before and after your event by messaging them directly from Ticket Hero — no need to export lists into another tool. What you can send - Pre-event reminders with venue, timing, and entry details - Important updates or changes - Thank-you messages and post-event follow-ups Sending a message 1. Open your event and go to Messages. 2. Choose who to send to — all attendees, or a specific ticket type. 3. Write your subject and message (in Arabic and/or English). 4. Preview, then send. Tips - Send a reminder 24–48 hours before the event with clear directions. - Keep messages short and action-oriented. - Match the language to your audience where you can. Related articles - Managing attendees - Resending tickets and confirmations - Smooth check-in on event day

SEO and Sharing Your Event

Overview Help buyers discover your event through search engines and social media by giving your page strong titles, descriptions, and share images. Search settings 1. Open your event and go to Settings → SEO. 2. Set a clear page title and meta description with the event name, city, and date. 3. Provide these in both Arabic and English. Social sharing - Set a share image so the event looks great when posted to social platforms. - Share the event link across your channels and with partners. - Combine sharing with promo codes to track which channels convert. Tips - Put the most important words — event name and city — near the start of the title. - Keep the description concise and benefit-led. Related articles - Customizing your event page - Creating promo codes and discounts - Growing your ticket sales