## Overview

Promo codes let you offer discounts, reward partners, or unlock hidden tickets. They are a simple, measurable way to drive sales.

## Types of code

* **Percentage discount** — e.g. 20% off

* **Fixed amount** — e.g. 50 ﷼ off

* **Access code** — reveals a hidden ticket type without a discount

## Creating a code

1. Open your event and go to **Promo Codes**.

2. Click **Create promo code**.

3. Enter the code buyers will type (for example, `EARLY20`).

4. Choose the discount type and value, or set it to reveal a specific ticket.

5. Optionally set an **expiry date** and a **usage limit**.

6. Save.

## Measuring results

Each code tracks how many times it was used and how much revenue it drove, so you can see which partners and campaigns perform best.

## Tips

* Use a unique code per partner or channel to track them separately.

* Set a usage limit for early-bird codes to protect your margins.

## Related articles

* [Affiliate tracking](https://supportdesk.ticket-hero.net/hc/hero-guide/articles/1785118065-affiliate-tracking)

* [Scheduling ticket sales](https://supportdesk.ticket-hero.net/hc/hero-guide/articles/1785118056-scheduling-ticket-sales)

* [Growing your ticket sales](https://supportdesk.ticket-hero.net/hc/hero-guide/articles/1785118084-growing-your-ticket-sales)