## Overview

Thoughtful pricing can noticeably increase both revenue and attendance. Here are approaches that work well.

## Proven tactics

* **Early-bird pricing** — reward early commitment and build momentum with a lower opening tier.

* **Tiered pricing** — let the price rise automatically as tickets sell or as the event nears, creating urgency.

* **Good-better-best** — offer General, VIP, and a premium option; many buyers choose the middle.

* **Clear value** — describe exactly what each ticket includes to justify higher prices.

## Watch the numbers

* Prices are set before tax; remember VAT is added on top for the buyer.

* Keep the Ticket Hero commission in mind when setting your target margins.

* Review your **revenue report** and adjust upcoming tiers based on what's selling.

## Related articles

* [Using tiered, free, and donation tickets](https://supportdesk.ticket-hero.net/hc/hero-guide/articles/1785118055-using-tiered-free-and-donation-tickets)

* [Understanding your commission](https://supportdesk.ticket-hero.net/hc/hero-guide/articles/1785118058-understanding-your-commission)

* [Revenue summary report](https://supportdesk.ticket-hero.net/hc/hero-guide/articles/1785118071-revenue-summary-report)